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You might have mistaken how Nuffnang works. Allow me to explain.


Firstly, you're referring to CPM campaigns, not Buffered Earnings. Buffered Earnings, Metered Earnings, etc are merely terms for CPM campaigns.


Now, in order for you to get a column for "Buffered Earning" in your "Earnings", you will first need to be selected by the advertisers to do CPM campaigns for them. There are several factors that would determine your chances of being selected for CPM campaigns.


As advertisers always have a target audience for their campaigns to address to, they will choose blogs with suitable blog readers as their target audience. Should your blog readers fall into that category, rest assure that you're very likely to be picked by them. Many bloggers who do not fill in their blog surveys properly may find themselves not receiving ad campaigns from advertisers frequently. This is due to the fact that the survey actually helps advertisers know the bloggers' blogs better. Blogs registered without completed surveys are often ignored by advertisers as they do not know if your blog's reach is suitable for their campaign or not. As such, we highly recommend for you to ensure that all your blogs' surveys are filled and updated from time to time.


Desirability of ad placement is crucial in the advertising industry. Advertisers spend a lot of money to design an ad and buy ad space. They want to get their message across to their target audience as effectively as they could. This being said, they will always buy ad spaces which are optimized and desirably placed. Just ensure that your ad units are at their intended place and this factor would be satisfied in the eyes of the advertisers. A Skyscraper ad unit is supposed to be the first element of the sidebar and not anywhere else. The same goes for Leaderboard as the first visible element upon visitor's entry to the site and Large Rectangle right after your first blog post. Should your blog's ad units not be located at these placements, it would severely affect advertisers' decision to advertise on your blog as there are plenty of other blogs under our network with perfect placement of the ad unit.


In addition, availability of ad units plays an important role for bloggers to be chosen for campaigns as well. All our advertisers split their budget evenly across all our 3 ad units, Leaderboard, Skyscraper and Large Rectangle whenever they advertise with us. That being said, the budget would be limited and might not be able to cover that many blogs for a particular ad unit. If your blog have all 3 ad units in it, your chances of being selected for campaigns would be fully maximized.


Membership exclusivity plays a part in advertisement campaigns as our advertisers tend to advertise more on Glitterati blogs as it is part of our reward program to our most loyal bloggers in the region. Ordinary members will still be selected for campaigns but in a lower number compared to Glitterati's.


We'll do our best to sell the ad units of our bloggers as long as they're optimized and within our protocols. If the ad units are not optimized or they're not in the best interest for the advertisers, we cannot defile the practice of our company's policies and have our advertisers advertise on blogs which do not yield the best results for their campaigns. I hope that you will understand that it is important for advertisers to achieve satisfactory results for their campaigns in order for them to advertise more on blogs.


Therefore, you need to make sure you take all the necessary actions to increase your chance to get noticed, such as updating your blog regularly, place your ad units at the right place in order for them to get noticed by the advertisers, and etc. If you're lucky, and the Advertisers chooses you for their CPM campaign, then there's a good chance for you to have some figures in your "Buffered Earning" column!


Good luck and happy blogging!




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